Gomes da Costa has launched its new advertising campaign highlighting the combination of tuna and pasta. The project is signed by the agency DAVID, which is carrying out its first collaboration with the brand.
Using the soundtrack “Só Você” in a romantic version, the commercial features the Gomes da Costa tuna can as the protagonist, personifying it in a humorous and engaging narrative. In the piece, the can “falls in love” with the pasta, creating a story that reflects the flavor and harmony of the combination of the two ingredients.
The campaign, which will run until November, will be shown on TV and social media. In addition to the main film, additional pieces were developed for platforms such as Instagram, TikTok and for Outdoor Media.
To strengthen the strategy, the campaign will feature the acting couple Flávia Alessandra and Otaviano Costa, as well as influencers Arthur Paek, Luana Zucoloto, Yan Gonzales and the duo Fabão & Rafa Tuma. The content will explore everything from the preparation of recipes to unusual stories related to the campaign, with a focus on the main dish: Gomes da Costa’s tuna pasta.
Technical Sheet
Agency: DAVID
Campaign: Meetings
Customer: Gomes da Costa
Product: Institutional
Partner, Global CCO: Pancho Cassis
Global COO: Sylvia Panic
Executive Creative Director: Marie Julie Gerbauld
Creation: Rafael Barreiros, Tiago Embrizi, Leandro Bechara
Service: Tom Gil, Juliana Chediac, Stefani Oliveira, Rafaela Villa Real
Production: Fernanda Peixoto, Ana Marques, Mariana Marinho, Leticia Brito
Final Art: Silvio Figueira, Victor Peccia
Revision: Ava Silva
Planning: Carolina Silva, Barbara Pires
Media: Marcia Mendonca, Felipe Braga, Eduarda Vieira, Rafaela Correia, Eduardo Fialho
Innovation and Technology: Toni Ferreira, Barbara Bueno
Social Media: Marcelo Reis, Ully Correa, Luiza Moraes and Carol Caixeta
Data Intelligence: Fabio Baldo, Fabio Ribeiro
Global PR Director: Sandra Sour
Customer approval: Lucas Nouer Frederico, Mariane Gonçalves Tonato Ferreira, Eduarda Lima de Moraes, Eduarda Paleta Costa
Image Producer: Asteroid
Scene Direction: Caja, Biondi, Biglia
Assistant director: Fernando Haddad
Executive Production: Beppe Fumagalli
Executive Ass.: Bruno Anacleto
Production Director: Bernie Welbeny
Director of photography: Lula Carvalho
Art Director: Gabriela Olivo
Costume Designer: Priscilla Bedetti
Post: Bogota
Post-graduate coordination: Jessica Marques
Supervision on set: Tiago Bahia
Edition: Box
Cleaning: Vanessa Petroni, Jessica Secchi, Tiago Bahia, Denise Azzi
Compositing: Vanessa Petroni, Jessica Secchi, Tiago Bahia, Denise Azzi
Motion Graphics: Denise Azzi
Color Grading: Erick Morais
Puppeteer: Fernando Gomes
Photographer: Ricardo De Vicq
1 Photography Assistant: Ednaldo Ramos
2 Photography Assistant: Alex Luiz da Silva
Sound Producer: Mr. Pink
Executive sound production: Mauger Girl, Renata Costa
Music production: Silvio Piesco, Monica Agena
Coordination: Ligia Menegon, Malu Leite
Sound engineering: Edilson Martins, Beto Freitas
Voiceover: Paulo Vasilescu, Carla Elgert, Luciana Paes
