Campaign stars David Beckham and includes two phases
Nespresso has launched the “Unforgettable Mornings” campaign, encouraging its consumers to take a moment out of their morning routines, transforming coffee breaks into a true self-care experience. The strategy has two central moments. The first is a series of content starring David Beckham, the brand’s current partner, reinforcing the concepts of self-care and morning well-being, while bringing a touch of humor with references to his documentary, released in 2023.
The second phase of the campaign focuses on a vibrant and modern visual identity, with mantras that follow the central concept of the campaign. “In the rush of everyday life, we end up having little time to take care of ourselves. But if there is one habit that is part of the routine of most Brazilians, it is drinking at least one cup of coffee in the morning. And it is from this passion for the drink that the proposal of ‘Unforgettable Mornings’ was born: why not transform this routine moment into something even more special?”, says Marina Gargiulo, brand, communication and sustainability manager at Nespresso.
In addition, the brand will promote special actions with exclusive launches and partnerships, activations and promotions across all its proprietary channels. Among the coffees to be launched, one of the highlights is Café Nº20, which took 20 years to develop.
