LePub São Paulo, a Publicis Groupe agency, announces Mariana Corradi as executive director of strategy. With over 20 years of experience, the professional has worked with media, brands, consultancies and agencies. In her new challenge, Mariana will lead the areas of strategy, data and culture, which together are the strategic pillars of LePub São Paulo. She will report to Aldo Pini, CSO and partner of the agency in Brazil.
“I am joining one of the most creative agencies in the world to lead a strong team and contribute to the growth of iconic brands. I am very excited about the project, the people and the opportunity to work under the leadership of Aldo and Felipe,” says Mariana.
She comes from the fashion industry, where she spent the last two years as executive brand and communications manager for Havaianas. During her time at advertising agencies, she participated in the strategic construction of brands in the food, beverage and pharmaceutical industries after starting her career at Globosat.
“Mari is one of the few people I know who has all possible perspectives on strategy. She has worked in media, agency, client and consultancy. In addition to sharing the same passion for culture and creativity, she is an inspiring leader and is already making a difference in our daily lives,” says Aldo Pini.
Mariana has participated in projects recognized by the main world creativity awards, such as Cannes, Effie, D&AD, One Show, among others.
