Operation in Brazil will be led by Alessandra Bottini, CEO for Brazil, and by Mauricio Fernandes, Director of Operations
Created in 2006 in the United States by Brazilian publicist Kristian Bottini, digital advertising agency 270B is coming to Brazil with the opening of an office in São Paulo, in its first expansion move.
One of the company’s main jobs in recent years has been for Avocados From Mexico, an organization that brings together producers and suppliers of avocados to the United States – the latest of which, “House of Goodness”, was shown at this year’s Super Bowl.
Landing in Brazilian territory comes from the understanding that there are some opportunities that have not been explored in the market, such as the use of technological concepts for the development of campaigns in digital media.
“The 270B arrives in the country with the intention of being an extension of the customer’s communication and marketing areas. For this, we will bring North American trends, which will facilitate the approximation of brands with their consumers through disruptive solutions, which involve communication and technology in a single package”, says Bottini, who also holds the position of global CEO of the agency.
Also according to the executive, the very close relationship with clients has been an important strategy for the final results over the years in the United States and is one of the differentials that the agency intends to employ here.
“We are going to study the feasibility of how to adapt and apply it here in Brazil, as this care is essential for us to be able to reach the target audience of companies that rely on our services”, he explains.
To start the operation, which will be led by Alessandra Bottini, CEO for Brazil, and by Mauricio Fernandes, director of operations, the agency has three clients. Eliya, a brand from Sri Lanka whose product is coconut water; Icelandic Glacial, which sells premium water; and TotalPass, operating in the corporate benefits market.
The team currently consists of 24 employees, who must work in an integrated manner with those at the head office in the city of Frisco, Texas (USA). The agency also created a network of partners and suppliers, made up of professionals in areas such as audiovisual, scenography, events and technology.
