Bandshop wants to promote the shopping experience associated with the broadcaster’s content
Grupo Bandeirantes presented to the market, this Wednesday (18), its first marketplace incorporated into a communications group. Called Bandshop, the new product proposes a shopping experience associated with the broadcaster’s content.
The platform is structured in an environment that brings together important technology systems (VTEX, OmniK, ClearSale and Zendesk), retail and logistics (Casas Bahia, Pontofrio, Extra) and payment methods with the main credit cards Mastercard/VISA/Elo and PIX/Boleto (Pagar.me, Vindi).
Bandshop was created with the goal of connecting customers and retailers in a unique way. “It’s more than an e-commerce. It’s a structure that unites media and business in a unique way, offering people a complete and differentiated alternative and providing partner companies with visibility that they can’t find elsewhere,” said Carlos Eduardo De Marchi, head of Bandshop.
For users, the marketplace will transform the way they interact with products and brands and help them make informed and reliable purchases. Merchants will have access to unprecedented exposure and integrated marketing opportunities, taking advantage of specific regional campaigns and offers linked to cross-platform materials.
Bandshop will be available on all devices, including desktops, tablets and smartphones, and will soon have an app for iOS and Android. The public will also be able to check out the latest releases directly through the Bandplay app.
