Anitta, singer and businesswoman, has become a partner at Laser&Co, a chain specializing in laser and ultrasound aesthetic services. Launched this Wednesday (18), the brand’s new campaign, starring Anitta, highlights empowerment and freedom through aesthetic procedures that value individuality.
“I truly believe that new technologies in aesthetic treatments can be our allies in the search for well-being and results that make us satisfied and with our self-esteem up to date. When used to our advantage and with responsibility and safety, technology in aesthetics can be very useful”, comments Anitta.
The campaign reflects the artist’s open stance regarding her own aesthetic treatments, reinforcing her connection with the public and conveying the brand’s credibility. According to Anitta, the goal is to promote the best version of each person. “The ideal body is the one that makes you feel good. In this context, I see Laser&Co’s incredible work as a path towards this state of mind,” she adds.
In the business scenario, Anitta joins Laser&Co at a strategic moment of expansion. With two years of operation, the company plans to reach more than 100 new units per year starting in 2025, through franchises and its own stores. Currently, the chain has 50 establishments in 14 states, with an expected end of the year with 70 units. “Bringing Anitta to society represents an important milestone in strengthening the brand. We believe that this partnership can expand borders”, says Rafael Estevez, founder and CEO of Laser&Co.
The company offers more than 20 aesthetic procedures for the body and face, with a focus on laser treatments, which include facial rejuvenation, tattoo removal and treatment of blemishes and melasma. One of the highlights is Renew Seven, which combines three types of laser in seven treatments performed in a single session.
“We have always believed that beauty is what makes us feel good. We work with non-invasive methods that help to highlight natural beauty, according to what each client wants to improve. In addition, we value the health and well-being of our consumers, offering a personalized experience”, says Cristina Bohrer, founder and director.
Laser&Co also invests in micro and macro focused ultrasound treatments, such as Ultracel, which stimulates collagen, reduces fat, has a lifting effect and improves sagging skin. The procedure is considered one of the most effective for rejuvenation and preventing aging, in addition to smoothing wrinkles and expression lines.
