MTG Comunicação (Mind The Gap), an agency with 8 years of experience in the advertising market, has created the new campaign for Pensi, a school recognized for its performance in civil and military entrance exams in the state of Rio de Janeiro. The campaign seeks to highlight the “Culture of Study”, one of the institution’s main differentiators, highlighting the “Pensi way” of preparing its students. The proposal goes beyond academic results, prioritizing continuous learning, collaboration and preparation for the future.
The commercial, directed by Ricardo Oliveira, from BlackBird Produções, features four influencers who are also students of the network: Clara Martins (@claramartinsoficial), Gabriel Fontenelle (@grabrielfontenele_ofc), João Victor Barros (@jovemcientistaa) and Sofia Vallyn (@sofiavallyn). The campaign debuted on September 9 and is being broadcast on open and closed TV, streaming platforms, radio, cinemas and digital media. In the outdoor media, students from each region are the protagonists of the action, reinforcing the feeling of belonging.
“The education sector has trivialized the use of the term ‘excellence’, emptying its meaning. We seek to translate Pensi’s consistent delivery into another, more exclusive value: the Culture of Study, which involves academic excellence, but goes beyond that, genuinely engaging teachers and students in a joint and constant construction of teachings, learning and skills adaptable to all student profiles”, explains Suzana Machado, from MTG Comunicação.
With the concept “Teaching with method, Learning with focus and Making dreams come true”, the campaign reinforces Pensi’s commitment to an education that goes beyond school, preparing students for future challenges. The slogan “Pensi delivers everything” highlights the institution’s focus on promoting students’ educational goals through its method.
“The campaign reflects Pensi’s commitment to preparing students for a journey that goes beyond academic results. Our focus is to empower them to face life’s challenges, valuing continuous learning, collaboration and personal development that takes them beyond school. The Culture of Study, the ‘Pensi way’, is precisely this method of building skills. We want to highlight the leading role of these stories that, over 27 years, have generated academic results in all spheres”, says Alessandra Cardoso Neto, Pensi’s marketing manager.
Campaign Technical Sheet:
Agency: MTG Communication (Mind The Gap) – Lica Repetto, Rafael Moreira, Rodrigo Lopes, Suzana Machado
Producer: BlackBird
Director: Ricardo Oliveira
Director of Photography: Marcos Salamonde
Service: Neusa Duarte and Monica Orlandini
Marketing Team Think:
Marketing Manager: Alessandra Cardoso
Marketing Supervisor: Alexandre Macedo
Support: Amanda Alipio, Maria Gomes, Mianon Nascimento
