The film, created by the agency GB65 and starring Jade Picon, will premiere during the break in the soap opera “Mania de Você”, on TV Globo
Eudora Siàge has announced a new 360º campaign for the products in the “Resgate Imediato” line starring Jade Picon. Scheduled to premiere this Wednesday (18) during the break of the new TV Globo soap opera, “Mania de Você”, the film, created by the agency GB65 and directed and produced by Giovanni Bianco, shows the visual transformations and hair damage that the actress has faced over time and in her daily life, reinforcing the action of the product line that promises to rescue even the most extreme damage.
“Bringing depth by provoking reflection on hair versions and transformations, our goal was to bring a safe solution provided by the ‘Resgate Imediato’ line that takes care of the health and beauty of hair, restoring even the most extreme damage. To do this, we brought the brand ambassador, Jade Picon, to the center of this production and created a kind of LED ‘tunnel’, where we see the actress’s various changes. We emphasize her safety throughout the transformations due to the technology and high performance of the restorative treatment of ‘Eudora Siàge Resgate Imediato’. With different camera angles to capture each movement, we created a visually striking concept,” explains Giovanni Bianco, creative director of the campaign.
The video features the five products in the “Resgate Imediato” line: shampoo, conditioner, plumping balm mask, intense treatment spray and lamellar water. “We understand the challenges women face with frequent changes to their hair, such as the accumulation of chemicals, chemical cuts, excessive use of heat and even mechanical damage, which leave the strands brittle and fragile. Our new video project reflects this reality, with more than seven thousand people commenting on hair damage on social media and more than 17 thousand pieces of content about chemical cuts generated on TikTok, this year alone”, says Jacque Gonzales, senior PR and networks manager at Eudora.
Credit: Eudora Disclosure
