Agency’s Co-CCO Teams Up with Creative Leaders in New York to Develop Climate Campaign, Set for 2025
A group of creative leaders from around the world were invited to participate in a workshop on the “Most Important Brief,” a collaborative brief developed by the Earth Public Information Collaborative that brings together creative leaders to develop campaigns that drive a cultural shift in perspective on sustainability and climate action.
The briefing provided the insights needed to create and launch a revolutionary, conscious action for people and the planet, in what EPIC has termed a ‘whole-of-Earth approach’ to communications. Angerson Vieira, Co-CCO of Africa Creative, was a special guest at this event and a member of EPIC’s Creative Council.
The workshop kicked off at the United Nations (UN) headquarters in New York City and was organized by EPIC’s media agency partner, Horizon Media. The campaign is scheduled to launch in 2025 and is seen as a unique global opportunity to reposition the issue of climate change in the public’s mind, promoting new opportunities for transformation.
“It was an immense honor to be part of this moment. The ‘Most Important Brief’ represents a unique opportunity to reimagine how we communicate the urgency of climate change and mobilize the world around innovative solutions. Collaborating with brilliant minds and contributing to such a significant campaign as this was incredible,” celebrates Angerson Vieira, co-CCO of Africa Creative.
