The campaign “Brazilians: #ElasConquistamTudo” was developed by Mutato
Americanas launched the campaign “Brasileiras: #ElasConquistamTudo”, in celebration of International Women’s Day and starring Camilla de Lucas.
The action tells real and transformative stories of female entrepreneurship on the website and social networks of Americanas, which introduces itself as “Brazilians”.
Through a series of special interviews and stories that seek to give voice and visibility to women entrepreneurs, the institutional campaign reinforces Americanas’ commitment to the notions of gender equality, a cause addressed in Sustainable Development Goal (SDG) 5 of the 2030 Agenda of the UN – one of the prioritized SDGs in the ESG strategy of Americanas SA.
The content will be published throughout the month of March on Americanas’ social networks and, on Twitter, the name of the Americanas brand appears as “Brasileiras”, in a tribute to all the women, partners and workers in the country who transform their lives daily. stories.
“Brasileiras is more than a one-off action, it is an initiative that provides for evolutions throughout the year. With it, we seek to inspire even more women to transform their lives” said Aline Oliveira, head of marketing at Americanas SA.
The campaign “Brasileiras: #ElasConquistamTudo” was developed by the agency Mutato.
“We connect Americanas’ history with the female audience in an action that seeks to increase the visibility of so many women who are already in the brand’s daily life”, commented Alexandre Stamm, Associate Creative Director at Mutato. “Through social networks, the idea is to impact and guide this audience in an assertive way”, he added.
