Ceremony awarded OOH campaigns took place at the Renaissance Theater, in São Paulo, this Wednesday (18)
Last Wednesday, September 18, advertising professionals from the five regions of the country and local authorities gathered to celebrate the creativity of Brazilian outdoor media and to discover the winners of the 23rd edition of the Prêmio Central de Outdoor. The ceremony of the only award ceremony dedicated exclusively to outdoor media took place at the Renaissance Theater in São Paulo and awarded gold, silver and bronze to the best campaigns in six categories and from the five regions of the country.
With the slogan “Creativity that Connects,” the edition broke a record number of entries and the more than 300 entries were analyzed by renowned professionals from advertising agencies, press and associations in the communications and outdoor media sector in Brazil, Latin America and the world. The gold trophy winners were: MP Publicidade in the Classic category; Lápis Raro in the Outside category; Henry Assef in the Independent Design category; Agência Conex, from PUC-Campinas, in the Student category; and Fire Marketing & Comunicação in the Digital OOH category and in the new ESG category.
Gold Trophies:
Halisson Pontarolla, president of Central de Outdoor, highlights the creativity and talent of the professionals, evident in the campaigns entered and awarded. “Among the finalists, we had representatives from all regions of the country, who are dedicated to driving innovation in our sector. There is no doubt about the power of Brazilian outdoor media, which is even a global highlight. The Central de Outdoor Award celebrates the diversity and plurality of agencies and campaigns from all “Brazils”, the ones with an “s” and the ones with a “z””, he says.
“The award once again highlights the transformation and evolution of outdoor media in Brazil. We are a plural, creative and innovative country. And Central de Outdoor believes in the importance of increasingly encouraging human and urban connections created through the hard work of professionals,” adds Fabi Soriano, executive director of Central de Outdoor.
The 23rd edition of the Central Outdoor Awards is sponsored by The Led, Inviron, WDC and LedWave.
Check out the full list of winners:
Category CLASSIC
GOLD – A billboard to match
Advertiser: Grand Construtora
Creative agency: MP Publicidade
Planning agency: MP Publicidade
Exhibitor: Maely OOH
Location of exhibition: Espírito Santo
TALK – Speed up Criciúma
Advertiser: City Hall of Criciúma
Creative agency: Ápice Communication
Planning agency: Ápice Communication
Exhibitor: Toro Mídia Outdoor
Location of exhibition: Criciúma (SC)
BRONZE – Rio Preto Anniversary
Advertiser: DS Automotive Technology
Creative agency: F&MD
Planning agency: F&MD
Exhibitor: J.Silva Paineis
Location of exhibition: Sao Jose do Rio Preto (SP)
Category OUTSIDE
GOLD – Verb Kindness
Advertiser: Unimed BH
Creative Agency: Lápis Raro
Planning Agency: Rare Pencil
Exhibitor: Urbana Media
Location of exhibition: Belo Horizonte (MG)
TALK – A Carnival 2024
Advertiser: Brazil Education SA
Creative agency: LVL Agency
Exhibitor: Urbana Media
Location of exhibition: Belo Horizonte (MG)
BRONZE – Dragons
Advertiser: Via Verde Shopping
Creative agency: Nuvem Branding
Exhibitor: Holland of the Valley
Location of exhibition: Rio Branco (AC)
Category INDEPENDENT DESIGNER
GOLD – Prevention is saving
Advertiser: Tuba Go Platform | Aquatic Education
Creative Name: Henry Assef
Exhibitor: Painew
Location of exhibition: Ribeirao Preto (SP)
TALK – Sun meat 1008
Advertiser: 1008 Bar and Restaurant
Creative name: Carol Apude
Planning agency: Apude Media
Exhibitor: Capital Media
Location of exhibition: Goiânia (GO)
BRONZE – Game Scenario – Basketball and Volleyball
Advertiser: Minas Tennis Club
Creative Name: Gustavo Henrique Paula Silva
Exhibitor: Urbana Media
Location of exhibition: BH
Category STUDENT
GOLD – Lines connecting hearts
Conex Agency Group
Professor: Sergio Peres
Educational institution: PUC-Campinas
TALK – The streets meet
Soul Advertising Group
Professor: Sergio Peres
Educational institution: PUC-Campinas
BRONZE – Inequality is a reflection of reality
Student: Lis do Couto Marinho
Professor: Livia Silva de Souza
Educational institution: UFES
Category DIGITAL OOH
GOLD – 50 thousand flowers
Advertiser: Fire
Creative agency: Fire
Exhibitor: Ponto OOH
Location of exhibition: Vitória (ES)
TALK – DOOH – Lew Lara – Camil
Advertiser: Camil
Creative Agency: Lew’Lara\TBWA
Planning agency: CHICOOH+
Exhibitor: I Media Panels
Location of exhibition: Ribeirao Preto (SP)
BRONZE – DOOH – KTBO_Minueto
Advertiser: Minuet
Creative Agency: KTBO
Planning agency: CHICOOH+
Exhibitor: Outdoormídia
Location: Curitiba (PR)
Category ESG
GOLD – Donate Lives
Advertiser: H.Hemo
Creative agency: Fire
Exhibitor: Ponto OOH
Location of exhibition: Vitória (ES)
TALK – Blink Christmas Campaign
Advertiser: Blink
Agency: Plural Media
Exhibitor: OOH Brazil
Location of exhibition: Belo Horizonte (MG)
BRONZE – Arbo Puro (Smartlet®) launch
Advertiser: O Boticário
Creative agency: Idea 3
Planning agency: Idea 3
Exhibitor: Videoporto
Exhibition location: Recife (PE) and Maceió (AL)
