The action aims to invite people to connect with their two favorite memories from the series
Nubank is one of the companies that is bringing “The Friends Experience” to Brazil and, to announce the arrival of the exhibition, it installed four purple doors around the city of São Paulo.
The action aims to invite people to connect with their two favorite Friends memories, share photos and prepare for the exhibition that will open in November.
The public will be able to find the doors between September 18th and 22nd, at Av. Rebouças, in Ibirapuera Park, in Oswaldo Cruz square (on Avenida Paulista) and at Shopping Cidade São Paulo, where the exhibition will be held from November 2024 until March 2025.
“Friends is celebrating its 30th anniversary, and we couldn’t help but create something special for our customers. In addition to the interactive exhibition, we spread the iconic purple doors throughout São Paulo, transporting fans to the Friends universe and creating new memories in settings that marked the history of one of the most beloved series in the world,” said Juliana Roschel, CMO of Nubank.
In celebration of the series’ 30th anniversary, the immersive exhibition will give fans the opportunity to experience Friends’ sets up close, as well as interact with classic items from the series such as the sofa, the apartment’s armchairs, Monica’s kitchen and several striking objects and sets from the production.
Central Perk, the famous café from the series, will be fully operational, with activations from partner brands.
