Campaign reinforces the brand’s commitment to promoting movement with a force capable of transforming and elevating the mind
Asics has launched its new SportStyle collection, inspired by the connection between body and mind, and highlighting that the act of moving is accessible to everyone.
The piece, based on the philosophy “Sound Mind, Sound Body” and starring Gab Ferreira and Vitor Zakwe (MC ZKW), reinforces the brand’s commitment to promoting movement with a force capable of transforming and elevating the mind.
“We want to show that movement is for everyone and that it has the power to transform the mind and body in a positive way. The ‘Move Your Mind with ASICS’ campaign reflects the essence of our brand, which seeks to encourage well-being through movement. We want to show that being in movement, whether in fashion, music, arts or sports, is what makes the difference in achieving a more creative mind,” said Constanza Novillo, marketing director of ASICS in Brazil.
The communication presents the updated colors of the GEL-KAYANO 14 (R$ 999.99), GEL-NYC (R$ 899.99), GT-2160 (R$ 999.99) models and the launch of the GEL-NYC 2055 (R$ 899.99).
