New project, developed by FutureBrand, features a new visual identity and the slogan “Unleash all your versions”
Flying Horse has announced its rebranding, which aims to attract new consumers and boost its presence in the energy drinks market.
The new project, which features a new visual identity and the slogan “Unleash all your versions”, took around nine months to complete and was carried out by FutureBrand.
The new visual identity features a combination of vibrant colors, inspiring messages and new packaging with a more contemporary design. The horse, the brand’s icon, has been redesigned and even becomes the star of the can seal.
“We believe that a brand with attitude is one that evolves along with its audience, without limiting itself to a single theme. With the relaunch under the concept ‘Unleash All Your Versions’, we deliver a vibrant and dynamic experience, like the young people who inspire our evolution. The vibrant colors and design reflect transformation, elevating everyday life to extraordinary moments. We want to be recognized as a disruptive and transgenerational brand, capable of inspiring and provoking change”, said Thamara Mileski, marketing manager at Britvic Brazil.
Still as part of the repositioning, the brand launched two new flavors, Mango Juice and the Zero Sugar version of the Original flavor, in addition to maintaining the classics Original, Watermelon, Tropical and Pitaya in the portfolio.
With the energy drink market booming in Brazil, Flying Horse plans to open new points of sale, in addition to intensifying its presence in the markets it already has.
