Campaign includes a film, created by Dentsu Creative, for open TV and actions on social networks with influencers
Sazón has launched a campaign to promote the national promotion “Mesa Cheia de Amor Sazón”. Until December 19, participants will be able to compete for half a million reais, in addition to personalized prizes such as a spatula, frying pan and plates through the dynamic “Collect hearts & Exchange for prizes”. The action, created by Dentsu Creative and produced by Modernista Creative Producers and Blend Audio, is led by Louro Mané and will be broadcast on the television channels Globo, SBT and Record TV, in addition to digital actions with influencers.
“We have a strong connection with our consumers and we know how much they value and engage in participating in our promotional actions. We are already present in Brazilian homes with our products and now we want them to take our exclusive items into their daily lives”, says Francieli Moraes, marketing manager for the Sazón brand.
“A character like Louro Mané would be an incredible new communication tool on its own, due to his charisma and connection with the public. When it is accompanied by a promotion by Sazón, it generates unprecedented engagement,” says Ricardo Dolla, chief creative officer at Dentsu Creative.
To participate in the promotion and compete for prizes, consumers must purchase any Sazón brand product and register the receipt. Each product purchased corresponds to a heart and a chance in the final draw, except for products from the Sazón Broth line., that are worth two hearts. By accumulating the necessary amount of hearts, the customer can exchange them for a spatula, a frying pan and a pair of plates. Exchanges are limited to one prize of each type per CPF.
