In addition to the video, signed by Hike, the campaign will also feature actions with influencers
Costa do Sauípe has announced the launch of a campaign that aims to “instill a sense of Bahianness” in the population and invite them to spend their holidays there.
The first video, signed by Hike, features the song “Isso de ser baiano”, performed by singer and composer Saulo Fernandes, shows a renewed Costa do Sauípe and highlights the resort as the only 100% Brazilian resort on the northern coast of Bahia.
“This campaign makes tangible the promises that Aviva made in 2018, when it acquired Sauípe, and the investments made in the destination since then, reinforcing its renewed, strong and elevated positioning, with the Bahian essence as fuel for a new phase, full of axé and news”, said Edson Cândido, Marketing and Sales Director of the entertainment platform Aviva, an entertainment platform that owns Hot Park and the Costa do Sauípe and Rio Quente Resort resorts.
In addition to the campaign, actions will also be carried out with influencers to spread the communication message throughout the country.
The company is also promoting the Premium Sol hotel, which is closed for renovations and, upon its reopening, will move up a category.
The reopening will be one of the campaign’s milestones and will have singer Saulo Fernandes as its ambassador, starring in the follow-up films focused on the hotel.
Details of the Sol Grand Premium project are being released in the series “Quando o Segundo Sol Chegar”, which has already had its first episode released to tell the curiosities and details of the project.
