Chevrolet will promote the third edition of the event one day before the start of Lollapalooza Brasil
Chevrolet, master sponsor of Lollapalooza Brasil, will promote the third edition of #OnixDay on March 24, the day before the festival starts.
The event will feature shows by Doja Cat, Mchine Gun Kelly and Kehlan, who are also on the festival’s lineup. Guests and owners of Chebrolet Onix will have free access.
“For the third year, we will promote this Chevrolet Onix owners meeting. Fans of the vehicle and music will enjoy an unforgettable moment by enjoying, first-hand, great bands from the festival’s lineup, as well as participating in the actions and news prepared for this year’s #OnixDay”, reported Hermann Mahnke, Chevrolet Marketing Director.
In addition to the shows, this year’s #OnixDay will feature Onix Battle, part of the “Solte Sua Voz” action, which the company will promote at Lollapalooza Brasil. On the day, a stage will house two Onix and three judges, well-known in the music industry, who will evaluate the karaoke performances on board the vehicle.
The creative idea is from Commonwealth//McCann, a division of WMcCann for exclusive service to Chevrolet, with a digital media strategy signed by Isobar, the Dentsu Company, and support from lámpara.ag in organizing the event.