Next Sunday, the 22nd, at 6:30 p.m., before the start of the match between São Paulo and Internacional, for the Brazilian Championship, a promotional banner and a film will be shown on the MorumBIS screen for the T-Search campaign, an action that aims to publicize and expand the search for missing children. The campaign is inspired by the famous bootlegs, T-shirts that are popular among fashionistas and celebrities because they feature popular faces.
The T-Search campaign (#OutfitDaVisibilidade) is a partnership between Associação Mães da Sé, an NGO that works to help families search for missing loved ones, and the Weber Shandwick collective. The goal is to transform t-shirts into a tool to find missing children in Brazil, turning fashion into a platform for social activism.
Produced at Galeria do Rock, these pieces aim to draw attention to missing people and mobilize society for this urgent cause. The initiative has the support of influential figures in Brazilian entertainment, such as Giovanna Antonelli, Giovanna Ewbank, Tais Araújo, Fernanda Paes, Péricles, Caco Ciocler, Luiza Possi, Bela Gil, Vitor Belfort, Beto Jamaica, Compadi Washington, Leandra Leal, Mari Palma, Ruth Manus, among others. On August 30, Missing Persons Day, campaign participants will donate their visibility by wearing T-Search.
Every day, 203 people go missing in Brazil, according to the Brazilian Public Security Forum. “The main pain is the lack of visibility. And the statistics are impressive: more than 40,000 children go missing every year in Brazil, many lost in horrors such as trafficking and illegal adoption. With T-Search, we are bringing their faces and stories back to the public’s attention,” says Ivanise Esperidião, founder of Mães da Sé, an initiative she started in 1996 after the disappearance of her daughter, Fabiana, in 1995. The teenager was 13 at the time and was never found. In 28 years of activity, Mães da Sé has registered more than 12,000 disappearances and helped find more than five thousand children and adolescents.
For more information about T-Search or to purchase a T-shirt and be part of this movement, visit tsearch.com.br. The cost is 170 reais and the proceeds will go to the NGO Mães da Sé.
