Action developed by AlmapBBDO features pink-painted boxes and a QR Code that leads to an augmented reality experience
Livelo announced an action with Amazon Ads, developed by AlmapBBDO, in which customers who make purchases in the next three weeks through the Amazon Shopping app or on Amazon.com.br will be able to receive the products in delivery boxes painted pink, the color of the program, and find out more about the collaboration between Livelo and Amazon Brazil. The boxes will feature a QR Code that, when scanned, will activate an augmented reality experience in which it will be possible to see some of the options that Livelo points can provide, such as products and trips, coming to life.
“This action makes tangible the fact that everything that is done on a daily basis can turn into Livelo points and that these points can be exchanged for countless rewards, from trips, products and even cashback”, says André Fehlauer, CEO of Livelo.
After watching the video, the customer will be automatically redirected to the Livelo page on Amazon Brazil and will be able to learn more about the possibility of paying in full or in part for purchases made with Livelo points on the Amazon Shopping app or on Amazon.com.br, as well as practical examples of products that can be purchased through this solution.
“On Package Ad allows advertisers to reach customers at a highly anticipated point in their purchase journey: unboxing,” says Flavia Spinelli, agency and partnerships leader for Amazon Ads Brazil.
“Bringing our customers, partners and businesses together in initiatives like this one between Livelo and Amazon allows us to explore new dimensions of engagement. Integrating augmented reality into packages transforms receiving a package into an interactive and memorable experience. This approach not only strengthens the bonds between Livelo and its participants, but also strengthens the impact of connecting with consumers through innovation, creating a truly unique moment of interaction,” explains Mel Carvalho, head of media at AlmapBBDO.
