In the game that will take place this Sunday (22), the São Paulo team will promote the action that aims to expand the search for missing children
São Paulo Futebol Clube will take to the field this Sunday (22), in the match against Internacional for the Brazilian Championship, supporting the Associação Mães da Sé, an NGO that works to help families search for missing loved ones, with the Weber Shandwick collective.
The game will take place at MorumBis, which will feature a promotional banner and a film from the T-Search campaign, an action that aims to publicize and expand the search for missing children, on the big screen.
Produced at Galeria do Rock, these pieces aim to draw attention to the missing and mobilize society.
“The main pain is the lack of visibility. And the statistics are staggering: more than 40,000 children go missing every year in Brazil, many lost to horrors like trafficking and illegal adoption. With T-Search, we are bringing their faces and stories back to public attention,” says Ivanise Esperidião, founder of Mães da Sé.
The initiative has the support of personalities such as Giovanna Antonelli, Giovanna Ewbank, Tais Araújo, Fernanda Paes, Péricles, Caco Ciocler, Luiza Possi, Bela Gil, Vitor Belfort, Beto Jamaica, Compadi Washington, Leandra Leal, Mari Palma, Ruth Manus, among others.
The t-shirts are available on the website for R$170, and the proceeds will go to the NGO Mães da Sé.