Partnership began with a post by influencer Lu, from Magalu
Electrolux announced a partnership with Magazine Luiza to demonstrate the efficiency of AutoSense technology, which uses artificial intelligence to preserve food.
The partnership began with a post by influencer Lu, from Magalu, and will be followed by a video scheduled to air in October, which is part of the Electrolux refrigerator campaign that is currently on air and which aims to invite people to rethink their routines, adopting more sustainable habits.
The technology, through an artificial intelligence system, recognizes the routine of the home’s residents and detects times of increased use and door opening. In situations like these, the artificial intelligence automatically adjusts the temperature, ensuring perfect refrigeration that keeps food fresh for up to 30% longer.
