Campaign created by FutureBrand São Paulo presents a fictitious party and includes jingles, videos, leaflets and out-of-home media actions
The NGO SP Invisível launched the PSPI platform with the aim of drawing attention to the cause involving the right of homeless people to be seen. The campaign “For the Right to Be Seen”, signed by FutureBrand São Paulo, was created especially for the election period and will present the PSPI, formed by homeless people as representatives with proposals focused on food, housing, employment and health. The action includes jingles, videos, leaflets and out-of-home media actions, giving street spokespeople the opportunity to express their ideas and real needs.
“Every two years, we see candidates with no real commitment to society taking up precious space in the media, while the homeless population remains invisible. PSPI is our way of giving these people a voice, showing that their needs and proposals deserve to be heard and seen,” says André Soler, CEO and founder of SP Invisível.
The strategy also includes a launch event, which took place this Sunday (22) on Avenida Paulista. “We thought of this project as a creative provocation that challenges society to see those who have always been on the margins. We want this campaign to inspire a deep reflection on the role of elections and who should really be represented,” explains Guilherme Lemos, creative director of FutureBrand São Paulo.
