Signed by WMcCann, the pieces will be advertised on open and closed TV, DOOH, OOH, radio, digital platforms and print media
Equinor presented a campaign that focuses on showcasing its investments and the company’s operations in Brazil.
With the global concept “Searching for better”, translated into Portuguese as “Seeking the best”, the pieces are signed by WMcCann and, in addition to using the motto “Equinor. Energy to seek the best”, they revolve around the “Nonconformists”.
“The main challenge for the new campaign was to translate Equinor’s vision into a narrative that would connect the Brazilian public to this constant search for the best, in a genuine and emotional way. That’s when we suggested the essence of the nonconformists to show the movement of a brand that is always seeking to be even better”, said Marcio Borges, executive VP and general director of WMcCann Rio.
The 360° media strategy includes broadcasting on open and closed TV, as well as presence on digital (DOOH) and static (OOH) billboards in places with high foot traffic, such as the airports in Rio de Janeiro and Brasília.
The campaign will also feature radio, digital platforms and print media.
