Scheduled for the 25th, 26th, 27th and 28th of September next year, the second edition of the event will take place in Baixo Pinheiros
The World Festival of Creativity has already set a date for its next edition. The event dedicated to the creative economy, innovation and collaboration will take place between September 25 and 28, 2025.
The initiative is organized by the World Creativity Organization, with the support of the City of São Paulo, and is sponsored by 3M and Perestroika.
“In 2024, the Festival strengthened and consolidated itself in São Paulo. There were more than 3,000 participants over the three days of the event, with more than 50 activities including panels, keynotes and workshops. Next year, the event will be bigger”, said Lucas Foster, country manager of the World Creativity Organization and creator of the World Creativity Festival.
Among the new events scheduled for next year will be the São Paulo Creative Economy Fair and the São Paulo Creative City Award, which will recognize projects and initiatives in the creative scene. In addition, the second edition of the event will take place in Baixo Pinheiros.
“The Festival needs a neighborhood that provides the experience of a vibrant and bustling city, and Pinheiros offers exactly that. The region has complete infrastructure, easy access and a vibrant atmosphere, perfect for hosting an event that celebrates creativity in its most varied forms”, reflects Fabiana Lian, VP of Content and Partnerships at the Festival.
The 2024 edition of the World Festival of Creativity celebrated the 20th anniversary of the São Paulo Consensus, a milestone in the global creative economy, and brought together figures such as Fioti, musician and entrepreneur; Sergio Gordilho, partner at Africa Creative; Rubens Ricupero, former Minister of Finance; Edna dos Santos-Duisenberg, economist and pioneer of the UN Creative Economy Program; Luedji Luna, singer and composer; and Rafa Cappai, creative entrepreneur and TEDx speaker.
The event took place at Casa Natura Musical, Centro Brasileiro Britânico and Hub Green Sampa, with panels, workshops, shows and the presentation of the Prêmio Brasil Criativo.
