Multishow, Globo and Globoplay were the three most talked about
A survey by Buzzmonitor on Rock in Rio showed that Multishow, Globo and Globoplay, responsible for the official broadcast of the festival, were the most mentioned brands during the Rock in Rio period, with 37.11%, 26.18% and 22.41% of mentions, respectively.
In addition to them, C&A Brasil and Natura also appear among the most talked about brands, with 7.46% and 6.84% respectively.
Of all the social media posts during the period, Globo recorded the highest number of negative posts with 325, but the number of positive posts was more than double with 734 posts. Multishow received the most positive posts with 1449 and only 106 negative posts. C&A and Natura did not have significant negative posts during the period and recorded 325 and 284 positive posts respectively.
The five most spoken terms during Rock in Rio in the same brand analysis were show (12.18%), world (11.47%), festival (8.38%), 2024 (7.50%) and stage (6.04%).
In addition, the survey also analyzed the most mentioned artists and Katy Perry came in first place with 21.64% of mentions. Followed by Imagine Dragons (15.17%), Travis Scott (14.26%), Avenged Sevenfold (11.47%) and Ivete Sangalo (8.75).
The insights were automatically generated by ChatGPT’s artificial intelligence, based on the Buzzmonitor report.
