Signed by David, the campaign features a social media strategy with a squad of influencers from 11 different states in Brazil
Lux Botanicals has announced the launch of a campaign that aims to highlight the long-lasting fragrance of its products.
Signed by David, the pieces have the concept of “Smelly Energy” and reinforce the brand’s proximity to the public.
As part of the social media strategy created together with Spark, the brand also presented its squad of influencers, led by Thaynara OG. The team is made up of 20 names from 11 different states, namely Bahia, Ceará, Sergipe, Paraíba, Maranhão, Pernambuco, Amapá, Rio de Janeiro, São Paulo, Distrito Federal and Paraná.
“We understand that, more important than Lux Botanicals talking about its differentiators, it is essential that women can talk openly about their experiences with the products. Our squad of influencers brings together diverse women from Brazil, who represent this ‘Smelly Energy’ state of mind very well,” said Andreza Graner, marketing director at Unilever.
