Campaign developed by Publicis Brasil includes a series of videos with the two ambassadors and influencers
PicPay has launched a campaign starring Ivete Sangalo and Sabrina Sato to show how managing money can be simple, practical and complete, even if the user is with several banks. With the slogan “With PicPay, the experience is different”, the campaign, developed by Publicis Brasil, includes a series of videos with the two ambassadors and influencers, which will be broadcast on various media channels, such as TV, streaming, cinema, radio, out of home and on digital platforms, such as YouTube, TikTok, Instagram and Kwai.
The campaign highlights the company’s main features and how users can manage all their banking in one place, with Open Finance technology. In addition, it shows that accounts are organized and PicPay sends reminders for payments before the due date, and balances are hidden and protected outside of addresses defined as safe. “We know that Brazilians have several accounts, several cards, and we want them to know that PicPay is the place where they can manage and organize all of this, with facilities that only the app has,” explains Cintia Hachiya, CMO of PicPay.
The action also introduces new features for users, such as organizing, remembering and centralizing all bills in one place, adding and paying all payments at once, including bills issued in the name of family members and dependents, manually or via authorized direct debit. In addition, another new feature is the function of sending Pix via audio, through the app’s chat.
“The evolution of banking services based on artificial intelligence is already part of our daily lives and the management of our finances. Having Sabrina Sato and Ivete Sangalo showing how this happens at PicPay makes this campaign even more special,” says Gabriela Borges, managing director of Publicis Brazil.
