Premiering on October 13, Ton, a solution aimed at self-employed professionals, will be present in the episodes of the first season
Stone will be present in Globo’s new sitcom, “Tô Nessa!”, which premieres on October 13. With 11 episodes, all broadcast on Sundays after “Fantástico”, the plot will tell the stories of a family of five microentrepreneurial women from Baixada Fluminense, Rio de Janeiro.
The partnership will be with Ton, the company’s solution aimed at self-employed professionals, and for Rodolfo Luz, Stone’s Marketing Director, participating in the sitcom was a natural step for the company.
“The sitcom focuses on a family of microentrepreneurs, who are precisely the audience we serve with Ton. Therefore, sponsoring the program was a natural step to strengthen our connection with this audience in a light and humorous environment, showing how our solutions can boost businesses and help them with the demands of everyday life”, he explained.
The brand will be present in all episodes of the first season, which will follow the protagonists who, on a daily basis, face challenges to pay their daily bills.
According to Luz, Ton’s solutions will be part of the characters’ routine and will appear both in dialogue and in the scenario.
“Our main goal is to make more people aware of Ton. We want to generate more brand awareness with the sponsorship, in addition to showing how our solutions and products encourage entrepreneurship and support micro and small businesses in their daily lives. We will also use the space to launch new products designed for this audience,” added the executive.
In addition to TV, the brand’s participation in the sitcom will also be promoted on social media, both through the reproduction of some moments from the episodes and through influencers whose mission will be to enhance the program’s message.
‘Tô Nessa!’ is a sitcom created by Regina Casé and Jorge Furtado, with a script by Jorge Furtado, Regina Casé, Marcelo Gonçalves, Bernardo Guilherme and Nathalia Cruz. The artistic direction is by Fabricio Mamberti and the genre direction is by Patricia Pedrosa. The production is by Juliana Kalil and the executive production is by Claudio Dager.
