Campaign developed by Escala agency includes films for TV, videos for social networks, online media, radio, print media and street furniture
Banrisul has launched a campaign to celebrate its 96th anniversary, reinforcing its digital transformation process by presenting new features, such as the institution’s new digital account. Starring artist Luísa Sonza from Rio Grande do Sul, the films, developed by the Escala agency and produced by Polvo and Batuque, will be broadcast on TV. The strategy also includes videos for social networks, online media, radio, print media and street furniture.
“Luísa has a strong personality, is proud of her origins and is always reinventing herself. This mix of tradition, focus on roots, capacity for innovation and vision of the future is what Banrisul represents today as it celebrates its 96th anniversary,” says Fernando Lemos, president of Banrisul.
