The partnership between Archer Daniels Midland (ADM) and Cappuccino is entering a new phase. After winning a competition, the creative agency, part of the Weber Shandwick Collective, has taken over management of the oil brands Vitaliv, ABC and Concórdia. Cappuccino will be responsible for expanding the digital presence of these brands, creating campaigns, developing online media strategies and working with content creators to increase impact.
According to Anderson Roma, National Sales Manager at ADM, the choice was influenced by the existing relationship between the companies: “The long-standing partnership with Cappuccino gave us the confidence to further expand this collaboration. They understand the essence of our brands and have the expertise to translate this into creative and effective campaigns. We are excited to continue this successful trajectory with Vitaliv, ABC and Concórdia.”
In addition to this project, Cappuccino is already responsible for the communication of other ADM brands, such as MAX, Equilíbrio and Naturalis. The agency’s goal is to highlight the products’ unique features and create a genuine connection with consumers, through experiences that generate engagement and impact on the market.
“The arrival of these brands is a great achievement and addition to the agency. We have a very strong synergy with ADM, and this new challenge motivates us to continue delivering innovative strategies and impactful campaigns that will further strengthen the presence of these brands in the market,” said Rodrigo Martinez, co-president of Cappuccino.
