i-Cherry, a performance agency from the WPP group, was chosen by TikTok to work on projects in the company’s B2B area.
Among the initiatives, the agency will be responsible for online media and SEO for projects such as the TikTok Awards and Videocast For You. The TikTok Awards are an award that recognizes the best advertising initiatives published by brands and third sector entities on the platform. Videocast For You helps brands boost their business on TikTok with tips and trends, presenting new episodes weekly.
“We are excited to partner with TikTok,” said Adriano Nadalin, CEO of i-Cherry. “The platform is already an essential channel for brands to connect with important communities, and our performance expertise combined with our knowledge of the B2B market will enable us to create innovative and effective campaigns.”
