Signed by Baila Creative Co, the campaign features messages asking people to avoid actions that could cause fires
The Government of SP took images of fires to train stations, subways and bus stops to raise awareness among the population about precautions to avoid fires during dry periods.
The videos contain messages asking people to avoid throwing cigarette butts on highways, releasing balloons, lighting bonfires in wooded areas and burning trash or weeds on land.
The campaign, created by Baila Creative Co, features scenes that simulate a large-scale fire and are being installed in the tunnels of the Rebouças, Morumbi, Cidade Jardim and Vila Olímpia stations on Via Mobilidade line-9, in the transfer tunnel between the train and the subway at Pinheiros station, line-9 on Marginal Pinheiros and at 50 bus stops in the capital.
The communication begins amid yet another alert from the State Civil Defense, through the Emergency Management Center, which warns of high temperatures and a high risk of fires until next Thursday (26). The Fire Risk Map indicates maximum degree in all regions of the state, except on the Coast.
