Just A Little Data, a DDDM (Data Driven Decision Making) company from the B&Partners.co ecosystem, has just renewed its partnership with Pernod Ricard Brasil. The collaboration is now in its third year, with the company responsible for the entire Data Driven CRM operation, increasing the sales share of the discipline and achieving global goals and KPIs over the last two years.
“This renewal puts Just A Little Data in a year of even greater transformation of all data within CRM integrated with trade, media, and other disciplines. First party data is of great value to the entire company”, highlights Denys Fehr, CEO of Just A Little Data.
For the next phase, Just A Little Data aims to continue highlighting the relevance of data intelligence and structured CRM, contributing to the results of the French group by increasing hyper-segmentation in actions, through the implementation of new statistical models and AI, getting closer and closer to customers and consumers.
