The brand will carry out an activation, developed by the VOE agency, in which the public will be able to take photos in an Instagrammable environment inspired by concerts
Eisenbahn has announced its official sponsorship of the Brazilian tour of British guitarist, composer and singer Eric Clapton. The brand will be present at the shows in São Paulo and Rio de Janeiro with complete experiences for the public, including an activation developed by the agency VOE, where the public will be able to take photos in an environment inspired by the legendary shows with lights and amplifiers, as well as pose with a Fender guitar.
“We want to go beyond providing a premium beer — we want to be part of unforgettable moments, especially at events that connect people through music and culture. Being present on the tour of an icon like Eric Clapton is reaffirming our commitment to quality experiences that mark the lives of our consumers,” says Igor de Castro, senior marketing manager at Eisenbahn.
The brand also announced the implementation of the “Eco” cup in a deposit format, in which the consumer pays R$5 for the reusable cup and, at the end of the event, can choose to take it home as a souvenir or return it and receive the amount back.
The labels available at the shows will be Eisenbahn Pilsen Unfiltered, Session IPA and Pilsen, offering the public a variety that values flavor and tradition. The artist’s shows in Brazil will take place on September 26, in Rio de Janeiro, and September 29, in São Paulo, with tickets available through Livepass.
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