O Boticário launches a new children’s line in partnership with Disney and Pixar, inspired by the film Funny-Mind 2.
The initiative, which encompasses the Sophie and Quasar Next brands, seeks to encourage self-care in childhood through products created based on neuroscience and focused on emotional well-being.
With fragrances associated with the emotions portrayed in the film, the products promise to stimulate feelings of joy and well-being in children.
“Perfumes have the power to stimulate and reconnect us with our emotions. Carrying out this project and applying neuroscience to fragrances to explore our emotions is another way of exploring the senses when it comes to taking care of ourselves,” says Marcela De Masi, executive director of branding and communications at Grupo Boticário.
The line has 10 items, including colognes, liquid soap, moisturizing lotion, and even an interactive book called Map of Emotionsdeveloped to help children identify and express feelings with the support of their parents. In addition, the brand launched scented notebooks in partnership with Foroni, expanding the sensory experience.
