Pringles is teaming up for the third consecutive year with Free Fire, the popular mobile action-adventure Battle Royale game. For the 2024 season, Pringles is introducing two new limited-edition flavors: Ranch Fresh and Hot Ribs. The new flavors are available in collectible packaging featuring characters from the franchise.
The new limited edition Pringles in partnership with Garena’s Free Fire bring an unusual sensory experience to snack lovers. “We associate the flavor and sensation of each product with the game’s characters, taking gamers’ sensory experience to a new level,” explains Angela Pozenato Viana, Senior Marketing Manager responsible for Pringles in Brazil. The tasty Ranch Fresh, illustrated with the character Dom Pisante, with ice powers, evokes a refreshing sensation during consumption. The Costelinha Hot version, represented by Alvaro, who dominates the fire element, promises to warm the palate with a light hint of spiciness.
“Our goal is to get closer to the gaming community, creating a genuine connection not only through launches, but also by offering unique experiences that reinforce the originality for which Pringles is known worldwide. The presentation of the Free Fire flavors is just an introduction to everything we are preparing for the gaming platform in 2024”, concludes Angela.
