This Thursday (25), Geraldo Rufino, entrepreneur and founder of JR Diesel, was one of the main attractions at the Influent Summit 2024, held at São Paulo Expo, where he shared the stage with his son in an inspiring panel. The event, considered the largest in the Creator Economy in Latin America, brings together influencers, brands and industry experts to discuss essential topics such as branding, diversity and e-commerce.
Rufino’s panel discussed the transition of executives who are becoming creators. The entrepreneur is a perfect example of this, since after becoming an entrepreneur he started creating content on a blog, until he became a corporate reference in the digital environment as well.
During his speech, Rufino shared a series of striking reflections and stole the show on the panel, which also included the participation of his son and businessman, Arthur Rufino, as well as Demetrius Fernando, partner at Gosheland.
Check out 10 inspiring phrases from the businessman below:
1. “Think and believe. What you say, think and believe, materializes.”
2. “People are not products, they are emotional. Win people over and see their spirituality.”
3. “God is by your side, in the form of those around you. Do not judge God’s work, win people over.”
4. “Nobody does anything alone, but when you learn to communicate with people, the rest will come as a consequence.”
5. “Look inside and connect with yourself; the rest is the result.”
6. “ChatGPT and Google don’t have sex. Use the machine better.”
7. “Every day, wake up determined to make a difference in someone’s life.”
8. “Fall in love with yourself and deliver content that resonates with people.”
9. “True importance lies in those who make a difference in someone else’s life.”
10. “Recover humanization; this is the giant power that is within each one of us.”
