In the piece, created in partnership by the MagaluAds and Meta team, the virtual influencer gives tips on how to use the security layers
WhatsApp has launched a campaign starring Lu from Magalu, with the aim of educating consumers about the app’s privacy tools. It is the first time that the messaging app has partnered with a virtual influencer.
In the piece, created in partnership by the MagaluAds and Meta team, Lu shares five interesting facts about herself and gives tips on how to use WhatsApp’s protection layers to guarantee more privacy and security for users.
“We are happy that WhatsApp invited Lu to star in its campaign, because the app is a central channel in Magalu’s communication strategy with its customers. It is through WhatsApp that the company confirms purchases and updates on the status of orders, for example. In addition, it is through WhatsApp that Lu maintains contact with customers, even sending birthday greetings and loving messages at Christmas and New Year’s,” celebrates Aline Izo, Magalu’s content and social media manager.
