Patrícia Veloso Martins, famous for starring in the meme “Que Xou da Xuxa é esse?”, returned to the media scene by starring in an advertising campaign for Magalu.
In the action published on the retail chain’s Instagram, Patrícia relives her iconic indignation from 38 years ago, this time surprised by discounts on products offered on the brand’s app.
However, unlike the original episode, this time the ending was happy: she takes advantage of the promotions and makes her purchases in up to 21 interest-free installments, thanks to the Faz Um 21 campaign at Magalu.
The meme gained strength after being revived in the documentary Para Sempre Paquitas, available on Globoplay.
The video shows Patrícia, aged 9, outraged at not being able to enter the Xou da Xuxa auditorium, where she shouts the famous phrase that quickly went viral.
With the rediscovery of this moment, the phrase began to be used on social media in funny situations, always with a nostalgic touch of the 80s and 90s.
