Advertising professional Nino da Silva is the new Vice President of Media and Ad-Services at Repense Comunicação, an agency run by CEO Otavio Dias. The Ad-Services division brings together the areas of BI (Business Intelligence) and Custom Funnel Measurements, where brand and business results are measured and analyzed in the marketing funnel.
Nino returns to Repense after a four-year stint at Rede Globo, where he worked as Head of Ad-Services and Strategic Media Narrative Development. Previously, he led the Media and BI area at Repense itself for two years.
With over 21 years of experience in the communications market, Nino has held all positions in the media area (assistant, coordinator, supervisor, manager and director), working for agencies such as Escala, Wunderman, Publicis, Lov (Dentsu), Peppery, New Style and Santa Clara. In addition to Globo, among other media outlets, he worked at Grupo Kallas and also worked in the marketing area of advertising companies such as Pearson do Brasil (Yázigi, Wizard and Skill).
With a degree in Business Administration and a specialization in media and communication studies, Nino is recognized in the market for his talent as a media strategist, as well as his expertise in campaign management and profitability. He has worked with brands such as Dell, Danone, Johnnie Walker, Smirnoff, Xerox, Land Rover, Bayer, Carrefour, Lindt, Tecnisa, Mondial, Mondelez (Oreo) and Volvo, among others.
Otavio Dias, CEO of Repense, says that Nino da Silva’s return to the agency marks the beginning of a new phase of strengthening the synergy between media planning and business intelligence strategies. “We are delighted to welcome Nino back. He is one of the professionals in the market who best knows how to deliver results that stand out for both their technical quality and their creative media impact,” says the CEO.
Nino emphasizes that his return to Repense comes at a time when the market is both inspiring and challenging. “It is a great honor to return to an agency that has always known how to make room for innovation, creativity and boldness. The reality of the media has multiplied the complexity of challenges, bringing people’s daily journeys to the forefront of campaign planning, where the ecosystem of media and channels now provides solutions for each habit, behavior and device in the target’s routine. It is no longer enough to simply select where to advertise, but to use each point of contact strategically, creatively and focused on its effectiveness to deliver the message and deliver results at the top, middle or bottom of the funnel,” says Nino.
Among the main clients served by Repense are brands such as Panasonic, Jim Beam, Oi, Icatu, HCor (Hospital do Coração), Instituto Avon, Doctors Without Borders, WWF, Greenpeace and UNHCR.
