The new McDonald’s campaign, created by the agency GALERIA.ag, is the highlight of the launch of Casquinha Super Chocolate, focusing on interactive digital communication. The action includes content with influencers and the creation of “Choconópolis”, a miniature city made of chocolate, developed by artist Letícia Ribeiro. The campaign was designed to explore the universe of chocolate in an irreverent way, going beyond simple consumption, and offering a visual and sensorial experience to customers.
“The cone is Méqui’s trademark and one of the most beloved items among our customers, but there was a lack of a more chocolatey option from this icon on our menu. Now there’s no more! The Super Chocolate Casquinha arrived with everything – lots of chocolate inside and out – to elevate the experience and win the hearts of everyone!”, highlights Sergio Eleuterio, marketing director at McDonald’s in Brazil.
Furthermore, influencer Matheus Guilherme participated in a pre-launch action, where he used the famous trend “two reais or a mysterious cone?” to generate curiosity and engagement on social media. “For this launch, we sought to explore all the irreverence of chocolate, not limiting communication just to the flavor of this ingredient, but to the way it is presented to the public, providing a unique experience and placing chocolate as the protagonist of this fun narrative. And following this super launch, we decided to launch Choconópolis, a city entirely produced with chocolate and the ingredients of the new Méqui dessert”, comments Rodrigo Marangoni, Executive Creative Director at GALERIA.ag.
The novelty arrived on menus in São Paulo on September 18th and will be available throughout Brazil from September 24th. Customers of the “Meu Méqui” loyalty program will be able to redeem the cone with 6 thousand points.
