Luiza Camara Valente arrives to take on the role, and will report to the Group’s COO for Latin America, Eliana Agostini
Publicis Groupe announces the hiring of Luiza Camara Valente, who joins the newly created position of regional business VP. In this position, the executive will command OneTable, a unit dedicated to the Nestlé customer, in 15 countries.
Luiza will report to Eliana Agostini, the Group’s COO for Latin America, working in an integrated and complementary manner to Maria Carolina Camargo, who leads OneTable’s Brazilian operation.
With more than 20 years in the market, the executive came from VML Brasil, where she was head of media. Previously, she was media director at agencies such as JWT, Africa Creative and Leo Burnett.