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Author states that the work was inspired by her mother, Sandra Martinelli, CEO of ABA, and Philip Kotle, considered the ‘father of marketing’
Like mother, like daughter! Inspired by her mother, Sandra Martinelli, CEO of ABA (Brazilian Association of Advertisers), and Philip Kotler, the author, who just turned 18, launched her first work, ‘Branding in the era of social networks – taking care of brands has never been so important’, with a focus on generation Z.
Antônia Martinelli Luperi launches her first work
Antônia commented on the influence of her mother and Kotler, the ‘father of marketing’, in her first book: ‘Since I was born I have lived with this universe of marketing inside and outside the house, which I have fallen in love with over the years. My father and I always accompanied my mother to the Cannes Lions Festival and, at home, it was always common for us to analyze and comment on advertising campaigns.’
Antônia Martinelli Luperi between her parents, Mauricio and Sandra
Regarding Kotler, the young woman highlighted the reference that he is for those who study marketing and, in her books, she had already predicted that social networks would cause a revolution in the advertising industry and consumers would play a much more active role. ‘In my book, I show how his ideas connect with what we see today on social media: branding being used to build a positive and strong image of brands and create closer relationships with consumers’, stated the author .
Author autographs work inspired by her mother, Sandra Martinelli, CEO of ABA, and Philip Kotler, the ‘father of marketing’
The autograph night took place on the 20th, at the Livraria da Vila da Alameda Lorena, in São Paulo. The event was attended by parents, Sandra and Mauricio Martinelli Luperi, relatives, friends and professionals in the advertising market.
The autograph night took place at Livraria da Vila da Alameda Lorena, in São Paulo
See the photos:
Antônia Martinelli Luperi launches her first workSandra Martinelli receives dedication from the newest author in the familySandra and Antônia Martinelli LuperiSandra and Antônia Martinelli LuperiSandra Martinelli receives dedication from the newest author in the familyAuthor makes dedication to her father Mauricio Martinelli LuperiAuthor with her father Mauricio Martinelli LuperiAntônia Martinelli Luperi between her parents, Mauricio and SandraAntônia Martinelli Luperi and Silvia Martinelli FlorentinoAntônia Martinelli Luperi and Silvia Martinelli FlorentinoAntônia with Leandro FlorentinoMauricio Martinelli Luperi, Leandro Florentino and Silvia Martinelli FlorentinoMeire Werneck and Antônia Martinelli LuperiMeire Werneck and Antônia Martinelli LuperiEliane Parra de Marco with Antônia Martinelli LuperiMárcia Santos, Antônia Martinelli Luperi and AlexandreAntônia between Márcia Santos and Sandra MartinelliAntônia Martinelli Luperi and Antenor AnnicchinoAntônia Martinelli Luperi and Antenor AnnicchinoFlávio Ferrari, Antônia and Amélia CaetanoFlávio Ferrari and Antônia Martinelli LuperiLetícia Meira, Antônia Martinelli Luperi and Fernando MainardiMariângela Sampaio and Antônia Martinelli LuperiAntônia Martinelli Luperi with Diego and Patrícia SouzaAmanda Mendes and Antônia Martinelli LuperiAmanda Mendes and Antônia Martinelli LuperiJuliana Mendes and Antônia Martinelli LuperiAntônia between Amanda and Juliana MendesJuliana and Amanda Mendes with Sandra and Antônia MartinelliAntônia Martinelli Luperi and Alê OliveiraAntônia with Andréia Roma and Sandra MartinelliAntônia with Andréia Roma and Sandra MartinelliAntônia Martinelli Luperi and Andréia RomaAntônia Martinelli Luperi with Sandra Martinelli, Alê Oliveira, Andréia Roma and teamThe event was attended by parents, Sandra and Mauricio Martinelli Luperi, relatives, friends and professionals in the advertising marketAntônia with Antenor, Mauricio, Sandra, Amanda, Silvia, Leandro and JulianaAuthor with her work ‘Branding in the age of social networks – taking care of brands has never been so important’
