Global study of Kantar Ibope Media shows that 92% of industry executives seek people who are not stuck in the status quo
The research ‘The skills that will shape the media ecosystem of tomorrow’, with a predominant hearing of data professionals, research and insights, makes one three of the accelerated changes that the media industry is processing these times marked by the protagonism of artificial intelligence Generative, Big Data and Automation Processes. And also, for the new, which will still be unveiled. But without fear.
“To follow this movement, 72% of executives (see chart) in Brazil say they are significantly remodeling their companies, in terms of employees and skills, in order to adapt to changes,” summarizes a statement from Kantar Ibope Media, responsible for the analysis .
In other words, challenging the current status is essential for 92% of respondents. This was the main conclusion of the 1,100 sample interviewed in 53 markets, including Brazil.
Another relevant data is that 66% of the ears find it important to recruit people from outside the media industry to obtain perspectives and looks from other related sectors, as the statement reports. Compliance, according to the study, has no space among publishers and there is desire for adaptation and change.
Four points are keys: 1) Reformulation of the profile of talent and skills; 2) questioning of conventional knowledge; 3) embrace new perspectives; and 4) Be careful with unconscious biases. In the Brazilian market, 92% are convinced that questioning professionals are good for organizations.
Read the full article in the edition of propmark September 23, 2024
(Credit: photo of Redd F at Unsplash)
