Film created by Map Brasil plays with the meme “I’m all natural, pretty as hell”
Laser&Co announced the arrival of Anitta as a partner in the business through a campaign, created by Map Brasil and produced by One Stop and Ginga Pictures, starring the singer, emphasizing empowerment and freedom through procedures that highlight and exalt the ideal of beauty of each one.
The communication features as its centerpiece a film in which Anitta toasts and enjoys her moment in colorful and bright environments. In the end, the artist creates a new version of a classic meme: “I’m not all natural, but I’m pretty damn pretty!”
“Laser&Co and Anitta have everything in common, and the campaign that marks this partnership needed to correspond to the size of this union, in addition to reflecting this great connection between the two. Therefore, nothing better than Anitta appearing as herself and, with the good natural humor, making it clear that she lives how she decides to live”, says Cayan Lobo, director of creative strategy at Map Brasil.
