Sports betting site focuses its attention on the newly regulated Brazilian market, with sponsorships and a focus on responsible gambling
Sports betting operator KTO is focusing its efforts on capturing 10% of the betting market in Brazil, which recently underwent regulation. The company has been investing heavily in sponsorships, improvements in user experience and responsible gaming practices. These movements occur in a scenario of expansion of the sector, driven by regulations that seek to increase security and transparency in operations.
With regulations in place, the sector is estimated to contribute billions to the national economy. According to the Central Bank, around 24 million Brazilians made transfers through Pix to betting platforms between January and August 2024, totaling R$20 billion monthly.
KTO, which recently withdrew its operations from Chile and Peru to focus on the Brazilian market, has sought to strengthen its presence through various partnerships. The company, for example, sponsors the Minas basketball team and recently acquired the naming rights for the Belo Horizonte Central Market.
The focus on user experience has been a differentiator for KTO, which offers a simplified and fast registration process, allowing new players to register in less than two minutes.
Furthermore, the platform stands out for its user-friendly interface and customer support, classified as one of the best among operators in Brazil. Transaction security is also a priority, with the use of popular payment methods such as Pix, which has proven crucial in the local market.
The sports betting site has also positioned itself as a company concerned with responsible gambling. The operator participated in the creation of the Brazilian Institute of Responsible Gaming (IBJR), an initiative that aims to educate the public and promote safe practices in the sector. The IBJR’s mission is to ensure that operators adopt practices that protect players against risks such as gaming addiction, reinforcing KTO’s commitment to the security and sustainability of the market.
This approach has consolidated KTO as one of the main operators in a competitive market, which, to date, has more than 100 companies seeking licenses to operate in Brazil, in a sector that promises significant growth in the coming years.
KTO’s growth strategy in Brazil also includes a significant presence in events and marketing actions, also taking advantage of the reach of digital influencers to strengthen its presence on social networks and increase engagement with the young audience, which represents a growing portion of bettors in the country.
