Action counts on the participation of Sabrina Sato and Mari Gonzalez to promote the initiative on social media
Hering announced the “Basic Day” campaign with the aim of generating a positive impact on the community and celebrating the brand’s 144th anniversary. Part of the sales of the “World Branca” t-shirt, between the 27th and 29th of September, will be donated to the institution Ascending Mentes, in support of the victims of the disaster in Rio Grande do Sul. The action was attended by Sabrina Sato and Mari Gonzalez to promote the initiative through content on social media.
“With a history of pioneering and innovation, we celebrate our 144 years with an initiative that reflects our commitment to sustainability and social responsibility. By allocating sales of the ‘White World’ t-shirt, we hope to not only support the victims of the recent disaster in Rio Grande do Sul, but also strengthen our connection with the community”, says Thiago Hering, CEO of Hering.
“Sabrina Sato’s collaboration is an opportunity to amplify our message and connect more people to causes that make a difference. Our legacy is built on concrete and impactful actions, and this anniversary is a moment to reaffirm our dedication to a brighter present and future sustainable”, explains Victoria Toni, director of the Hering brand.
