The new additions follow the agency’s move to expand the offer of integrated and creative solutions for a portfolio of clients that grew in 2024, with the arrival of brands such as Melitta, AC Camargo Cancer Center and Cenoura & Bronze.
Mari Soldi returns to Fbiz after seven years, bringing a career that includes stints at VICE, BuzzFeed and, more recently, as Editor-in-Chief of UOL’s Splash. With experience in agencies such as Ogilvy, New Vegas and BFerraz, she led teams and projects focused on transforming communication into remarkable experiences. At Fbiz, Mari will be responsible for leading initiatives involving content, entertainment, creators and creative partnerships, key areas for brands in constant search for innovation.
“I am very excited to return to Fbiz, a place where innovation and creativity have always been at the forefront of everything. Over the past few years, I’ve had the opportunity to work with incredible brands and explore the transformative power of content and entertainment to create real, impactful connections. My focus now will be on taking these experiences to a new level, working with talented teams and developing solutions that unite creators, technology and media in an original and relevant way for brands and audiences. I believe that Fbiz, with its innovative DNA, is the perfect place to lead this transformation”, comments Mari Soldi, new Head of Content at Fbiz.
Renato Müller has more than 20 years of experience in strategies for brands of different sizes, segments and industries. He worked for agencies such as Energy BBDO, Wieden+Kennedy, Edelman, Lew’Lara\TBWA, as well as consultancies as a freelance consultant. Among the main brands, he worked for Tigre, Ford, XP Investimentos, Postos Ipiranga, Chevrolet, Nissan, Rexona, Batavo and Ambev in developing strategies focused on advertising, branding, marketing, digital marketing, social media, consumer decision journey and conversion funnel. Renato arrives at Fbiz with a critical and analytical vision to align business objectives with innovative communication strategies.
“I am very happy with my arrival at Fbiz. I have always followed the agency’s innovative trajectory and now I have the privilege of being part of this team and this story. I have the best expectations for the work and brands that we will build together”, says Renato Müller, new Strategy Director at Fbiz.
Hamilton Leão brings more than 20 years of experience in communications and marketing, having managed major brands such as Bradesco, Banco Real, Banco do Brasil, Credicard, Alpargatas, SKY, NIVEA and Under Armour. Having worked for some of the main agencies in the country, including DPZ, NeogamaBBH, Lew’LaraTBWA, Agenciaclick Isolar and Suno, he is also a member of the Customer Service and Business Group. At Fbiz, he will apply his data-driven vision to generate strategic insights in communication and business, in addition to taking advantage of his extensive knowledge in leading operations in full-service agencies, digital agencies and content platforms.
“Being part of an environment that breathes innovation and creativity is an incredible opportunity. I want to strengthen strategic partnerships with our clients, ensuring that each project delivers significant results and reflects a hallmark of Fbiz: transforming challenges into creative and impactful solutions.”, says Hamilton Leão, new Business Director at Fbiz.
