Made by HardCuore, identity change contributes to the visual reorganization
Caffeine Army presented its new positioning as an opportunity to improve consumer communication and explore new business. Created six years ago, the Brazilian startup aims to inspire people and show the benefits of a high-performance and balanced life.
Spearheaded by the carioca agency HardCuore, the change of identity comes as a form of visual reorganization that also includes the creation and integrated strengthening of its pillars, brand manifesto, new languages for social networks and landing page, in addition to packaging design.
According to the company, the new logo is inspired by minimalist design, which accompanies distinctive elements and colors that revolve around the color of its main ingredient, coffee.
