Action, focused on social media, was produced by vilah.
Gold medalist in Paris-2024, Bia Souza, her husband Daniel Sousa and their dog Danbi are back in the Bradesco campaign. This time, the trio will star in exclusive videos for social media, aligned with the main trends of Instagram and TikTok.
The productions are part of a communication plan that is revisited weekly.
For the main video of 30″, produced by vilah., the couple appears interacting with Danbi. And just like in the previous videos, the public will have the feeling that Bia is praising the puppy. However, in a relaxed way, Daniel reveals that , in fact, it refers to the Bradesco App, reinforcing how the app is always present in every moment of their lives, from taking out a loan in just three clicks, to making a Pix transfer using the balance of others banks.
On social media, the trio embarks on the latest trendssuch as the ‘heads together’ game for photos, which highlights the practicality of borrowing in just three clicks. The ‘received’ video with Danbi reinforces the advantages of paying in installments for purchases made at Bradesco Shop, in addition to exclusive discounts for the customer and their pet. THE trend The viral ‘patinha’ also comes into play, showing the features of the Bradesco App.
